In theatrical magic, misdirection is a method of deceit that is able to draw attention of the audience to one object to divert attention from something else. Controlling attention of the audience is the goal of every theater, and the foremost requirement of all magic acts. It doesn’t matter if the magic is a “pocket trick” variety or an extensive stage production, misdirection is the central element. The term refers to either the effect (the the focus of the observer on an object that is not important) or the sleight-of-hand or the patter (the magician’s speech) which creates the illusion.
It’s difficult to determine who was the first person to coin the phrase, however an early reference to misdirection appears in the writing of an influential author and performer, Nevil Maskelyne. it involves spooking the viewer’s senses to block out from being aware of certain information for which secrecy is required. The same time, magicianand artist Harlan Tarbell noted, Nearly everything about illusions is based on the art of misdirection.
A few magicians who have studied and evolved techniques for misdirection are Paul Rosini, Max Malini, Derren Brown, Tommy Wonder, Juan Tamariz, Slydini, as well as Dai Vernon.
Henry Hay describes the chief conjuring process as a manipulation of interest.
Some magicians can divert attention from the audience in two primary ways. One causes the audience to look away for a fleeting time, so that they aren’t aware of a trick or movement. The other approach re-frames the viewers’ perceptions, leading them into thinking that an extraneous factor is a significant factor in the accomplishment of the feat when it really has no bearing on the result in any way. Fitzkee notes that The true skill of the magician is in the skill of his performance in changing the spectators mind. Sometimes, a prop like a magic wand aids in misdirection.

Absent misdirection, even the most skilled sleight-of-hand or mechanical gimmick is not likely to produce an illusion of strong magic. In reality, misdirection is the keystone of most successful magic.
Misdirection exploits the limitations of the human mind to create a false picture and memory. The brain of a typical person in the audience can only concentrate on only one thing at a given time. The magician uses this to manipulate the audience’s ideas or perceptions of sensory inputwhich leads them to incorrect conclusion.
Some magicians have debated over the usage of the term, “misdirection,” causing plenty of debate about the meaning of it and how it operates. The exceptional illusionist Jon Finch identified a difference between direction and misdirection. One is a negative word, while the other is a positive. Ultimately, he equates both as one thing. If a performer, through some method, has influenced the mind of his audience to conclude that he’s done something that he’s not accomplished, he has incorrectly led them to believe thiswhich is why he has misdirected them.
Tommy Wonder has pointed out that it is much more effective, from a magician’s viewpointto focus on the goal of directing the attention of the audience. He writes that misdirection implies the wrong direction. It implies that attention is diverted towards something. By constantly using this term, it eventually becomes so it is ingrained into our brains that we might start to perceive misdirection as directing attention away from rather than towards something.

Slydini explained that if the magician believes that, the audience will believe in it, and magicians are something that they cannot see. Misdirection is true when they accept what the magician says and follow the magician. read more info about misdirection here
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